Reporting to the Chief Advancement Officer, the Marketing and Communications Officer designs and implements an annual comprehensive marketing and communications plan that encourages donations; builds public recognition of CltBP’s programs and outcomes; engages families and supporters in CltBP’s work; and cultivates relationships that advance CltBP’s mission.
Job Responsibilities
Essential Duties
- Supports the organization’s mission and strategic growth by designing and executing an annual comprehensive marketing and communications plan that reflects deep understanding of CltBP’s community and values
- Builds awareness and engagement with CltBP’s comunidad by using email to broadcast CltBP news and seek feedback on important issues
- Increases CltBP’s visibility and position as an education leader by writing and distributing press releases, building relationships with media outlets and journalists, and leveraging endorsements
- With the CltBP Leadership Team, develops consistent internal and external messaging aligned with CltBP’s brand, mission, and values
- Uses the CltBP dual language website as a communications hub, creating and managing high-value content and designing two-way communication activities that build meaningful relationships with website visitors
- Designs high-quality bilingual print and digital materials that promote CltBP student achievement, enrollment opportunities, community events, family resources, fundraising events, and more
- Grows engagement on social media to increase followers’ affinity with the organization
- Captures and edits high-quality photographs, including candid and staged images, for print, web, email, and social media use
- Analyzes and reports on data that enables the Advancement Team and CltBP Leadership to understand which marketing and communications tools are working most effectively
- Prepares CltBP team members, select family members, and Board members to interact authentically and constructively with the media
Required Qualifications & Competencies
- Bilingual – Spanish/English with high-level writing, speaking, and proofreading skills in both languages; must be able to accurately and effectively translate materials across the enterprise;
- Bachelor’s degree
- 5-8 years’ professional experience in marketing, communications, and/or public relations
- Proficient with graphic design software, such as Adobe Creative Suite
- Proficient with WordPress, HTML, CSS, and SEO leading practices
- Very knowledgeable about current communications platforms and tools, including digital media and social media
- Demonstrates effective organizational and time-management skills
- Demonstrates cultural competency and sensitivity
- Passionate about early childhood education, economic mobility, and immigrant communities
- Proficient in Microsoft Office including experience using Excel to analyze data
- Experience with Bloomerang or other donor CRMs is a plus
To Apply
This is a full-time, year-round, exempt position. Salary Range: $60-70K. Direct all inquiries, nominations, and applications to hr@bilingualpreschool.org with subject line “Marketing and Communications Officer.” To be considered, you must include a resume and a compelling one-page cover letter explaining your interest and why you are a good fit for the role. Please indicate where you learned of the opportunity.
As an equal opportunity employer, Charlotte Bilingual Preschool is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, age, gender identity and expression, sexual orientation, national origin, disability, or any other basis prohibited by applicable law.